Serus started in Sweden with a narrower problem. We built a service that kept people's home addresses off the internet. It worked, and it showed us how deep the rabbit hole actually goes.
The address was the part people noticed. Behind it sat everything else, spread across brokers, accounts, breaches, and public records nobody thinks to check, in volumes no manual process could ever keep up with. Removing something once was never going to be enough, because it comes back quietly.
So we rebuilt it as something that does not stop. Serus launched in 2026 and reached 200,000 people in its first months, which told us the problem was never niche. It was just invisible.
We're early, and the gap we are closing is still wider than we would like.
We are building it anyway, faster than it's widening.
