Criteo opt-out
criteo.com How to remove yourself from Criteo
Criteo is an ad-tech company, not a people-search site. You turn off its ad personalisation on its privacy page, reset your phone's advertising ID, or send a rights request to dpo@criteo.com. It says ads stop within 24 hours of a mobile opt-out.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Criteo to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- criteo.com
- Method
- Online form
- Privacy email
- dpo@criteo.com
- Time to remove
- About 7 days
- Cost
- Free
- Phone
- (646) 410-0400
- Mailing address
- 387 Park Ave South 12th Floor, New York, NY, 10016, United States
- Last updated
Phone, address, request figures and data practices: as Criteo reported them to the California data broker registry for 2024.
How to opt out of Criteo
- 1
Turn off Criteo ad personalisation in your browser
Go to Criteo's browser opt-out page and turn off ad personalisation. Criteo says it will then no longer show you ads based on your interests.
- 2
Opt out on each browser and device
A browser opt-out is tied to that browser. Repeat it on every browser and device. It takes a minute.
- 3
Set your phone's ad preferences
On Android, reset the advertising ID and turn on the "Opt-out of interest-based ads" setting. On iOS, turn on Limited Ad Tracking. Criteo says it will stop showing ads as soon as possible and at the latest after 24 hours.
- 4
Use wider opt-out tools
For other ad companies, Criteo points US residents to the Network Advertising Initiative and Digital Advertising Alliance, and EU residents to YourOnlineChoices (EDAA).
- 5
Send a rights request if you want your data deleted
US residents can ask Criteo to stop selling or sharing personal information, and to know, delete or correct it. In the EU you can object to processing through Criteo's contact form or write to dpo@criteo.com.
Watch out for
- Criteo says it keeps data for 13 months from collection and processes pseudonymized technical information, not direct identifiers such as your name or email.
- Withdrawing consent deactivates Criteo's services for you. You'll see fewer personalised ads, not fewer ads.
- Mobile apps that use a webview may need a separate consent withdrawal, according to Criteo.
Sources checked: criteo.com, cppa.ca.gov
Last verified against the official page:
What Criteo holds about you
- Email addresses
- Current address
- Age and date of birth
What Criteo is known to collect, not a check of your listing.
Does it come back?
Clearing cookies can remove a browser-based opt-out, so check that it's still set after you clear your browser data.
Your rights
Criteo Corp. is listed in the California data broker registry with dpo@criteo.com as its contact.
General information, not legal advice.
Frequently asked
Is Criteo a data broker?
Sort of. It's in California's data broker registry. But it's an advertising company that profiles browsers and devices for ads, not named people for look-up.
How long until Criteo stops showing me ads?
Criteo says it stops as soon as possible and at the latest after a maximum of 24 hours.
Does Criteo hold my name or email?
Criteo says it processes pseudonymized, technical information, not direct identifiers like your name or email.
How do I ask Criteo to delete my data?
US residents have rights to know, delete and correct. In the EU, use Criteo's contact form or email dpo@criteo.com.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Criteo opt-out, tell us and we'll re-check it.
