How to remove yourself from First Direct
First Direct is a marketing-list company. Its California registry filing points to compliance.firstdirectmarketing.com for privacy requests and privacy@firstdirectmarketing.com as the contact. In 2024 it reported answering deletion requests in 10 days on average.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect First Direct to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- compliance.firstdirectmarketing.com
- Method
- Online form
- Privacy email
- privacy@firstdirectmarketing.com
- What you need
- Email address
- Time to remove
- About 14 days
- Cost
- Free
- Phone
- (402) 403-0000
- Mailing address
- 1508 J F Kennedy Dr Suite 102, Bellevue, NE, 68005, United States
- Opt-out requests (2024)
- Complied with 100% of 62,021, median 9 days
- Deletion requests (2024)
- Complied with 100% of 62,010, median 10 days
- Says it collects
- Gender identity
- Last updated
Phone, address, request figures and data practices: as First Direct reported them to the California data broker registry for 2024.
How to opt out of First Direct
- 1
Open the privacy portal
Go to compliance.firstdirectmarketing.com. First Direct's California filing names it as the place to exercise your privacy rights.
- 2
Choose what you want
Pick deletion, opt-out of sale or sharing, or a request to know what First Direct holds about you.
- 3
Send it by email instead if the portal won't work
Write to privacy@firstdirectmarketing.com with your full name and the address or email the lists would have on you, and say which of those three requests you're making.
- 4
Watch for a reply
Expect roughly 10 days, which is the average First Direct reported for deletion requests in 2024. Keep a copy of what you sent.
Watch out for
- First Direct also does business as National List Services and FirstDirect360, and runs nationallistcounts.com. Ask for the request to cover all of them.
- It sells list data to marketers, so a deletion at First Direct doesn't reach the companies that already bought your record.
Sources checked: compliance.firstdirectmarketing.com, cppa.ca.gov, firstdirectmarketing.com
Last verified against the official page:
Who runs First Direct
First Direct is run by First Direct. The same company also registers National List Services, FirstDirect360, nationallistcounts.com.
Source: California data broker registry
What First Direct holds about you
- Full name and aliases
- Current address
- Email addresses
- Vehicle records
What First Direct is known to collect, not a check of your listing.
Does it come back?
First Direct doesn't publish a relisting policy. Marketing lists get rebuilt from new sources, so check again in a few months.
Your rights
First Direct is registered as a data broker in California, so the CCPA gives California residents the right to delete, to opt out of sale or sharing, and to know what's held. In its 2024 report, it said it complied in whole with all 62,010 deletion requests it received.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Is First Direct a people-search site?
No. It's a marketing-data company in Bellevue, Nebraska, so you won't find a public profile to look up. Your data sits in lists sold to advertisers.
How long does First Direct take to respond?
Its California filing reports a mean and median of 10 days for deletion requests and 9 days for opt-outs of sale or sharing in 2024.
Which email do I use?
privacy@firstdirectmarketing.com, the contact it lists in its California registry entry.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the First Direct opt-out, tell us and we'll re-check it.
