How to remove yourself from Deep Root
Also known as Deep Root Analytics
Deep Root Analytics is a voter-targeting and political advertising firm registered as a data broker in California. Its privacy requests portal is at privacy.deeprootanalytics.com, and its California filing lists notice@deeprootanalytics.com and 270-556-0066 as contacts.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Deep Root to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- privacy.deeprootanalytics.com
- Method
- Online form, Email
- Time to remove
- About 4 days (median for deletion requests, as Deep Root Analytics reported to California for 2024)
- Cost
- Free
- Phone
- (270) 556-0066
- Mailing address
- 2451 Crystal Drive, Suite 621, Arlington, VA, 22202, United States
- Opt-out requests (2024)
- Complied with 99% of 148 (all in part), median 1 day
- Deletion requests (2024)
- Complied with 89% of 35,264, median 4 days
- Last updated
Phone, address, request figures and data practices: as Deep Root reported them to the California data broker registry for 2024.
How to opt out of Deep Root
- 1
Open the privacy portal
Go to privacy.deeprootanalytics.com, titled Deep Root Privacy Requests.
- 2
Email if the portal isn't an option
The California filing gives notice@deeprootanalytics.com as the primary contact. State plainly whether you want deletion or an opt-out of sale or sharing.
- 3
Keep a copy of what you send
Deep Root's California filing shows that it denies some requests, so save your submission and any reply.
Watch out for
- In 2024 Deep Root denied 3,712 of 35,264 California deletion requests and fully complied with 31,552, according to its filing.
- Its opt-out-of-sale count in the filing shows 147 of 148 requests complied with in part.
Sources checked: deeprootanalytics.com, privacy.deeprootanalytics.com, cppa.ca.gov
Last verified against the official page:
Who runs Deep Root
Deep Root is run by Deep Root Analytics.
Source: California data broker registry
Does it come back?
Deep Root doesn't publish a relisting policy.
Your rights
Deep Root is registered as a data broker in California and Texas. Its California filing reports a mean and median of 4 days to respond to deletion requests.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
What is Deep Root Analytics?
It's a voter microtargeting and political advertising firm based in Arlington, Virginia, and it registers as a data broker in California.
Who do I contact?
Its California filing lists notice@deeprootanalytics.com and 270-556-0066, and its footer links the privacy requests portal.
Do deletion requests work?
Mostly, by its own numbers: 31,552 of 35,264 California deletion requests were fully complied with in 2024.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Deep Root opt-out, tell us and we'll re-check it.
