SheerID opt-out
sheerid.com How to remove yourself from SheerID
SheerID verifies students and military members for discounts. It also runs an Audience Development Service that sells profiles to its customers. The Privacy Center has an Opt Out Form with a Do Not Sell option. SheerID says it works wherever you live.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect SheerID to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- sheerid.com
- Method
- Online form
- Privacy email
- privacy@sheerid.com
- Time to remove
- About 14 days
- Cost
- Free
- Phone
- (503) 320-6614
- Mailing address
- 1300 SW 5th Avenue, Suite 800, Portland, OR, 97201, United States
- Opt-out requests (2024)
- Complied with 100% of 2,625, median 10 days
- Deletion requests (2024)
- Complied with 100% of 2,625, median 10 days
- Says it collects
- Government ID numbers
- Last updated
Phone, address, request figures and data practices: as SheerID reported them to the California data broker registry for 2024.
How to opt out of SheerID
- 1
Open the audience development notice
Start at SheerID's privacy notice for audience development products, which links to the Opt Out Form in its Privacy Center.
- 2
Choose Do Not Sell
In the Privacy Center form, pick the option labelled "Do Not Sell". Your information then stays out of custom audience profiles.
- 3
Email for anything else
Write to privacy@sheerid.com, the contact in SheerID's California registry entry.
Watch out for
- The Do Not Sell option covers the Audience Development Service. The notice doesn't describe it as deleting data held for SheerID's verification service.
- SheerID says it may combine data from third-party sources with what it collects from you. It uses the result to infer things about you.
Sources checked: sheerid.com, cppa.ca.gov
Last verified against the official page:
What SheerID holds about you
- Full name and aliases
- Current address
- Phone numbers
- Email addresses
- Age and date of birth
- Employment and education
What SheerID is known to collect, not a check of your listing.
Does it come back?
SheerID doesn't publish a relisting policy. Its notice is dated March 28, 2024, so check the page for updates if you opted out long ago.
Your rights
SheerID says its opt-out applies regardless of where you live. It is on the California data broker registry and its notice points to the Texas Secretary of State for registrant information.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
European Union: GDPR. You have the right to have your personal data erased and to object to its use for direct marketing. Companies must respond within one month, and you can complain to your national data protection authority if they don't.
General information, not legal advice.
Frequently asked
What does SheerID sell?
Name, email and date of birth. Also employer, school and job title, plus student, military and medical professional status. SheerID sells it to customers of the Audience Development Service.
Do I have to live in California to opt out of SheerID?
No. The notice says you can opt out regardless of where you live.
Does opting out stop SheerID verifying me for discounts?
Only audience profiles are covered. It says nothing about verification checks you start yourself.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the SheerID opt-out, tell us and we'll re-check it.
