How to remove yourself from YellowBook
Also known as Hibu
YellowBook's people search page has a Remove My Info link. Its parent company Hibu also runs a privacy rights request form at hibu.com/legal/privacy-form that covers yellowbook.com, for access, correction and deletion requests.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect YellowBook to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- beenverified.com
- Method
- Online form
- Privacy email
- privacyofficerus@hibu.com
- What you need
- Email address
- Cost
- Free
- Last updated
YellowBook doesn't say how long removal takes. Under California law, a business has 45 days to act on a deletion request (15 business days for an opt-out of sale).
How to opt out of YellowBook
- 1
Open the people search page
Go to yellowbook.com/people and find the Remove My Info link.
- 2
Follow the removal flow
Search for your record and submit the request.
- 3
Or use Hibu's privacy form
Hibu runs a privacy rights request form for access, correction and deletion that covers yellowbook.com.
- 4
Search again later
Look yourself up on the people search page after a few days.
Watch out for
- Hibu's advertising terms say it honors opt-out requests from consumers who don't want to receive directories. That is about print directories, not the online people search.
- YellowBook is part of Hibu, so removal on one Hibu site isn't described as covering the others.
Sources checked: yellowbook.com, hibu.com, beenverified.com
Last verified against the official page:
What YellowBook holds about you
- Full name and aliases
- Current address
- Phone numbers
What YellowBook is known to collect, not a check of your listing.
Does it come back?
Hibu doesn't publish a relisting policy for YellowBook people search.
Your rights
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Who owns YellowBook?
Hibu Inc. Its legal pages sit at hibu.com/legal.
Is there a form for privacy requests?
Yes. Hibu's privacy rights request form covers access, correction and deletion for yellowbook.com.
Does the print directory opt-out remove my online listing?
No. The advertising terms refer to receiving print directories, not the online people search.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the YellowBook opt-out, tell us and we'll re-check it.
