ID5 opt-out
id5.io How to remove yourself from ID5
ID5 builds an advertising identifier. It says you can opt out through its Privacy Preference Center, which stores an opt-out cookie in your browser, and that it honors the Global Privacy Control signal as an opt-out of sale or sharing.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect ID5 to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- id5.io
- Method
- Privacy email
- privacy@id5.io
- Time to remove
- About 2 days
- Cost
- Free
- Phone
- (678) 549-6936
- Mailing address
- 8 Devonshire Square, 6th Floor, London, UK, EC2M 4YJ, United Kingdom
- Last updated
Phone, address, request figures and data practices: as ID5 reported them to the California data broker registry for 2024.
How to opt out of ID5
- 1
Read ID5's cookie policy
It explains how to reach the Privacy Preference Center.
- 2
Opt out in the Privacy Preference Center
ID5 says this places an opt-out cookie in your browser.
- 3
Turn on Global Privacy Control
ID5 says it treats GPC as a valid opt-out of sale or sharing. Enable it in a browser or extension that supports it.
- 4
Email privacy@id5.io
The address ID5 gives for its Data Protection Officer, for anything the settings page doesn't cover.
Watch out for
- The opt-out is a cookie. Clearing cookies or switching browser removes it, so repeat it on each browser or turn on GPC, which travels with the browser.
Sources checked: id5.io, cppa.ca.gov
Last verified against the official page:
Who runs ID5
ID5 is run by ID5 Technology.
Source: California data broker registry
What ID5 holds about you
- Email addresses
What ID5 is known to collect, not a check of your listing.
Does it come back?
ID5 says the opt-out is stored as a browser cookie, so deleting cookies can undo it.
Your rights
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Does ID5 delete my data when I opt out?
Its cookie policy describes an opt-out signal, not a deletion. Ask privacy@id5.io if you want deletion.
Does GPC count?
Yes, ID5 says it honors the GPC signal.
Is ID5 a data broker?
It's registered with California as one.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the ID5 opt-out, tell us and we'll re-check it.
