How to remove yourself from Rhetorik
Also known as Lightcast, LLC
Use the form at rhetorik.com/do-not-sell-my-info/ to opt out or ask for deletion. Rhetorik says it honors Global Privacy Control. It is now part of Lightcast, which has its own request form at lightcast.io/privacy-request.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Rhetorik to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- rhetorik.com
- Method
- Online form
- Privacy email
- privacy@lightcast.io
- Time to remove
- About 10 days (median for opt-out requests, as Lightcast reported to California for 2024)
- Cost
- Free
- Phone
- (208) 883-3500
- Mailing address
- 232 N Almon St, Moscow, ID, 83843, United States
- Opt-out requests (2024)
- Complied with 70% of 113, median 10 days
- Deletion requests (2024)
- Complied with 100% of 16, median 12 days
- Says it sold or shared data with
- A foreign actor, the federal government, other state governments
- Last updated
Phone, address, request figures and data practices: as Rhetorik reported them to the California data broker registry for 2024.
How to opt out of Rhetorik
- 1
Open the Do Not Sell form
Go to rhetorik.com/do-not-sell-my-info/. Rhetorik's policy sends opt-out and privacy-rights requests there.
- 2
Choose opt-out or deletion
Rhetorik says filling in the form on that page completes a California Right to Deletion request.
- 3
Use Global Privacy Control if you want
Rhetorik says it automatically honors Global Privacy Control and other recognized universal opt-out signals as valid opt-out requests.
- 4
Try Lightcast's form for Lightcast data
Rhetorik is part of Lightcast. Lightcast's policy, revised May 15, 2026, sends requests to lightcast.io/privacy-request.
- 5
Keep a copy
Save a screenshot of what you submitted.
Watch out for
- Rhetorik and Lightcast run separate request forms. If you're not sure which company holds your data, use both.
- An older Rhetorik policy named privacy@rhetorik.com. The current policy sends requests to the form. It also says Rhetorik does not sell or share this information for cross-context behavioral advertising.
Sources checked: cppa.ca.gov, rhetorik.com, lightcast.io
Last verified against the official page:
Who runs Rhetorik
Rhetorik is run by Lightcast. The same company also registers Economic Modeling.
Source: California data broker registry
Does it come back?
Rhetorik doesn't publish a relisting policy. Business contact data refreshes from its sources, so check again after a few months.
Your rights
Rhetorik's California registry entry lists its operator as Lightcast, LLC, with Economic Modeling and Rhetorik as business names. For 2024 it reports 16 deletion requests, all complied with, at a median of 12 days. It also reports 113 opt-outs of sale or sharing: 79 complied with, 34 denied.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
United Kingdom: UK GDPR. You can ask any company to erase your personal data and to stop using it for direct marketing. It has one month to respond. If it doesn't, you can complain to the ICO.
European Union: GDPR. You have the right to have your personal data erased and to object to its use for direct marketing. Companies must respond within one month, and you can complain to your national data protection authority if they don't.
General information, not legal advice.
Frequently asked
Who runs Rhetorik?
Its California registry entry names Lightcast, LLC, with Rhetorik and Economic Modeling as business names.
How long does Rhetorik take to respond?
The registry entry reports a median of 12 days for deletion requests and 10 days for opt-outs of sale or sharing in 2024. That is Rhetorik's own reporting.
Does Rhetorik honor Global Privacy Control?
Yes. Its privacy policy says it treats the signal as a valid opt-out request.
Can I email Rhetorik?
The current policy sends requests to a web form. The registry lists privacy@lightcast.io as a contact address.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Rhetorik opt-out, tell us and we'll re-check it.
